Whitewater events and festivals will be vital to the success of Run of River, as they will attract paddlers and spectators who will not only spend time at the recreation area, but also shop, eat, play, and stay overnight at locally owned businesses in Skowhegan and Somerset County.

In the meantime, Skowhegan annually hosts River Fest, a multi-day event to celebrate recreation and life on the Kennebec—and to highlight the potential of the gorge as the future home of Run of River.